Advances in advertising research and management

proceedings of the annual conference of the American Academy of Advertising, 1979
  • 187 Pages
  • 3.95 MB
  • 9786 Downloads
  • English
by
The Academy , New Haven, Conn
Advertising -- United States -- Congre
StatementAmerican Academy of Advertising 21st national conference, April 21-24, 1979, Michigan State University edited by Steven E. Permut.
ContributionsPermut, Stephen E.
Classifications
LC ClassificationsHF5813.U6
The Physical Object
Paginationviii, 187 p. ;
ID Numbers
Open LibraryOL21382084M
ISBN 100931030021
OCLC/WorldCa5073251

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June The conference gathered leading.

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges for advertisers.

Advances in Advertising Research are published by the European Advertising Academy (EAA).

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This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June Advances in Advertising Research are published by the European Advertising Academy (EAA).

This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June The conference gathered more than participants from over 30 countries all over the.

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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11 th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June The conference gathered leading researchers from 22 countries under the conference theme “The changing roles of advertising”.Format: Hardcover.

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In the past, the conference has attracted scholars from disciplines such as marketing, psychology, urban planning, transportation, management, geography etc.

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